🔗 Share this article

Users will soon have a updated setting that enables them to cut down on the quantity of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the platform announced that it now features over 1 thousand million AI-generated clips.

Testing and Rollout

The update is in a pilot phase over the next few weeks before a widespread rollout. This development comes amid a surge in AI content, driven by new video-generation tools.

The Broader AI Trend

Studies have shown that approximately a tenth of the most rapidly expanding content creators on a competing service exclusively feature clips produced artificially. A significant portion of this material is classified as low-quality AI content, a term for substandard, factory-style content that is often absurd or dreamlike.

Based on user feedback that numerous viewers enjoy content created using AI tools, ranging from digital art to educational videos, and we aim to offer the community the power to adjust the amount of that, according to their own preferences,” said a platform representative.

Scale of AI Content

The platform disclosed that there are currently over a billion videos on its service labeled as made with AI. Collectively, more than 100 m media items are submitted to the service each day, making clips made by AI a minor part of its complete catalog.

User Control Features

Users will be able to limit or boost the volume of artificial media they view by opening the “manage topic” feature in the platform and picking AI-made media. Additional categories that currently be controlled under the setting include politics, clothing, beauty, and dance.

AI Disclosure Rules

Its rules mandate creators to tag lifelike AI-made content, and it prohibits harmful deepfakes of public figures or critical incidents. Any believable AI-generated clip that is not labeled can be taken down under its community policies.

Additionally, the platform will from now on apply an “AI-made” label to content produced via its proprietary AI systems, or flagged by an cross-platform project for identifying artificial media. This step is intended to stop users from seeking to evade the labeling process.

Educational Initiatives

The platform is furthermore establishing a $2 million awareness program for experts and institutions to develop learning resources about ethical AI use. This initiative will support charitable organizations specializing in educating computer science.

Content Safety Approach

The video-sharing app has justified its moderation strategy, during discussion over plans to lay off a large number of review team members in the United Kingdom. TikTok is set to eliminate hundreds of positions in its content moderation team in the UK capital, with labor groups and online safety experts expressing worry that humans are being replaced by machine-led review.

A senior executive explained that staff-based oversight would continue to be important, but AI can safeguard staff by eliminating the most graphic content prior to it is viewed by staff. TikTok reported a notable drop in shocking and graphic content seen by content reviewers over the last 12 months due to intervention by its machine learning processes.

It is vital to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s very important to minimize viewing of dangerous material as swiftly, which is the area in which a significant AI assistance is proving valuable process content quickly.”